WELCOME GUEST  |  LOG IN
clubhouse, east hampton, indoor, tennis, cornhole, bar, happy hour, bowling, mini golf
27east.com

Story - News

Jan 14, 2019 9:15 AMPublication: The Southampton Press

East End Hospice Welcomes A Familiar Face As New President And CEO

Mary Crosby assumed the role of president and CEO of East End Hospice on January 1. VALERIE GORDON
Jan 16, 2019 10:07 AM

Mary Crosby brings a “ground floor” perspective to East End Hospice.With a background in clinical oncology, and several years serving as the organization’s nurse manager, the 37-year-old is the perfect fit to fill the vacancy left by longtime President and CEO Priscilla Ruffin, who retired at the end of last month. After working alongside her predecessor for four months, Ms. Crosby officially assumed the organization’s top position on January 1.

“There’s a part that’s bittersweet—moving away from the bedside,” Ms. Crosby said, sweeping a strand of her shoulder-length brown hair from her face. “But my experience in that sacred space, it helps me so much to figure out what direction we need to go in.”

Her predecessor couldn’t have said it better herself. She praised Ms. Crosby for her clinical excellence, adding that, after a nationwide search, the Westhampton Beach-based organization’s leadership realized that Ms. Ruffin’s replacement was right in front of them.

“We found what we were absolutely looking for in our own backyard,” Ms. Ruffin said. “She has a heart for the work—a very strong heart. That one-on-one relationship, that’s the real essence of hospice work.”

Ms. Crosby began her career with East End Hospice as a field nurse in 2014 and assumed her first management role within the company in March 2016. As nurse manager, she supervised clinical care, met with donors, and coordinated fundraisers. “Whatever it took to keep this place running,” she said.

During that time, she said she had a number of patients and family members approach her, saying that they wished they had enrolled several months earlier. Her goal in the new year is to expand community outreach and demystify the common misconceptions associated with hospice care.

While the organization does provide end-of-life home care for patients, as well as individualized care at its eight-bed Kanas Center facility on Quiogue, East End Hospice is much more than that. It offers an array of services such as bereavement care, which includes music therapy as well as equine therapy with Spirit’s Promise, a therapeutic horse farm in Riverhead, and a week-long camp, known as Camp Good Grief, where children learn to cope with their loss through meeting other children in similar circumstances.

Ms. Crosby praised Ms. Ruffin for the camp’s implementation and her 28-year devotion to the organization. “She’s incredible,” she said of her predecessor. “She built this organization, and it’s a great honor to have been able to work with her.”

Ms. Crosby holds a bachelor’s degree in liberal arts from the College of the Holy Cross in Massachusetts, a master’s degree in public health from Columbia University, and a nursing degree from New York University.

She grew up in Southampton and, after living in New York City for a brief time, decided to return to her hometown. She lives with her husband, Hilton—who currently works as executive director of the Southampton-based nonprofit Heart of the Hamptons—and their two sons.

Ms. Crosby is also the daughter of Catena’s Market co-owner Victor Finalborgo and his wife Jane Finalborgo.

“This community is very special to me,” she said. “I’m really excited to be here and lead this organization.”

You've read 1 of 7 free articles this month.

Already a subscriber? Sign in

Congratulations to Mary! Good choice by East End Hospice.
By metsfan2 (146), southampton on Jan 14, 19 11:14 AM
No better choice than Mary. She was a saint when my father was there - both to him and to us.
By zappy (48), east quogue on Jan 14, 19 4:46 PM
1 member liked this comment
Godspeed, fair winds and all good wishes to Mary Crosby. For Priscilla Ruffin’s extraordinary service, no thanks can be enough. Bless you both.
By Turkey Bridge (1906), Quiogue on Jan 14, 19 8:12 PM
Congratulations to all. Couldn’t possibly have made a better choice... she’s had that big heart her entire life.
By KDRAKR1314 (3), East Quogue on Jan 14, 19 9:54 PM
Hope Priscilla will be honored by naming her Grand Marchell of St Patricks Day march in Hampton Bays.She was so dedicated to all who asked for nursing help no matter who they were.I know this first hand as I worked For Hospice at the very beginning.Chris F
By watchdog1 (509), Southampton on Jan 16, 19 11:42 AM
Hope Priscilla will be honored by naming her Grand Marchell of St Patricks Day march in Hampton Bays.She was so dedicated to all who asked for nursing help no matter who they were.I know this first hand as I worked For Hospice at the very beginning.Chris F
By watchdog1 (509), Southampton on Jan 16, 19 3:38 PM